Neuromarketing v teórii a praxi /
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| Main Authors: | , , |
|---|---|
| Format: | Software |
| Language: | Slovak |
| Published: |
Prešov :
Bookman, s.r.o,
2022.
|
| Edition: | Vydanie: prvé |
| Subjects: | |
| ISBN: |
9788081654947 |
| Physical Description: |
1 CD-ROM (157 strán) : tabuľky, grafy ; 12 cm. |
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| 100 | 1 | |a Ondrijová, Ivana, |d 1980- |4 aut | |
| 245 | 1 | 0 | |a Neuromarketing v teórii a praxi / |c Ivana Ondrijová, Zuzana Birknerová, Anna Tomková. |
| 250 | |a Vydanie: prvé | ||
| 264 | 1 | |a Prešov : |b Bookman, s.r.o, |c 2022. | |
| 300 | |a 1 CD-ROM (157 strán) : |b tabuľky, grafy ; |c 12 cm. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a počítač |b c |2 rdamedia | ||
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| 500 | |a Vydala Prešovská univerzita v Prešove vo Vydavateľstve Prešovskej univerziy | ||
| 504 | |a Bibliografia na strane 133-146 | ||
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| 650 | 0 | 7 | |a marketing |2 SVKKKPH |
| 650 | 0 | 7 | |a neuromarketing |2 SVKKKPH |
| 650 | 0 | 7 | |a priemyslový marketing |2 SVKKKPH |
| 650 | 0 | 7 | |a spotrebiteľské správanie |2 SVKKKPH |
| 650 | 0 | 7 | |a psychológia predaja |2 SVKKKPH |
| 650 | 0 | 7 | |a marketing |2 SVKKKPHeng |
| 650 | 0 | 7 | |a neuromarketing |2 SVKKKPHeng |
| 650 | 0 | 7 | |a industrial marketing |2 SVKKKPHeng |
| 650 | 0 | 7 | |a consumer behavior |2 SVKKKPHeng |
| 650 | 0 | 7 | |a psychology of selling |2 SVKKKPHeng |
| 655 | 7 | |a monografie |2 SVKKKPH | |
| 655 | 7 | |a elektronické zdroje |2 SVKKKPH | |
| 655 | 7 | |a monography |2 SVKKKPHeng | |
| 655 | 7 | |a electronic resources |2 SVKKKPHeng | |
| 655 | 7 | |a CD-ROM |2 SVKKKPHeng | |
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| 700 | 1 | |a Tomková, Anna, |d 1985- |4 aut | |
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