Applications in basic marketing : clippings from the popular business press /

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Bibliographic Details
Main Authors: McCarthy, E. Jerome, Perreault, William D. (Author)
Format: Book
Language:English
Published: Homewood ; Boston : Irwin, 1991.
Edition:1st ed.
Subjects:
ISBN: 0256101167 (brož.)
Physical Description: 107 s.
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