Principles of marketing /
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| Main Authors: | , , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow ; London ; New York :
FT Prentice Hall,
c2005
|
| Edition: | 4th europ. ed. |
| Subjects: | |
| ISBN: |
0273684566 (brož.) |
| Physical Description: |
xxxiv, 954 s. : fotogr., il., tab. ; 28 cm |
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| 245 | 0 | 0 | |a Principles of marketing / |c Philip Kotler ... [et al.] |
| 250 | |a 4th europ. ed. | ||
| 260 | |a Harlow ; |a London ; |a New York : |b FT Prentice Hall, |c c2005 | ||
| 300 | |a xxxiv, 954 s. : |b fotogr., il., tab. ; |c 28 cm | ||
| 504 | |a Resumé angl. Bibl. odkazy. Slovník. Register | ||
| 650 | 0 | 7 | |a marketing |2 SVKKKPH |
| 650 | 0 | 7 | |a marketing |z Európa |2 SVKKKPH |
| 655 | 7 | |a príručky |2 SVKKKPH | |
| 700 | 1 | |a Kotler, Philip, |d 1931- |4 aut | |
| 700 | 1 | |a Wong, Veronica |4 aut | |
| 700 | 1 | |a Saunders, John |4 aut | |
| 700 | 1 | |a Armstrong, Gary |4 aut | |
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